‘Disruptive’ is quickly becoming the buzzword for 2015. Uber, AirBnB; they are examples of companies that critically overlooked existing markets and decided to start doing things completely different. And Spotify is an attempt to radically change the music market. An attempt? Yes. Services like Spotify only changed the way music is purchased and consumed. It didn’t change anything in the value chain: every party from the old, traditional music business is still present. Why is that a problem?